An email drip campaign is a series of automated emails that are sent at a particular time interval., or “dripped,” in a predefined order at a predefined interval.

For example, if someone joins your email list, or subscribes to your newsletter they receive your first email upon signup, a second email three days later, and a third email five days after they join, and so on.

Email drip campaigns can achieve many things:

• Build relationships with leads;
• Grow sales;
• Increase customer retention.

Steps to an effective email drip campaign

1. identify your goal.

Be specific when talking about the goal. 

Ask the following questions

1. What do you want to achieve with this drip campaign?
2. How?
3. When?

The goal must be based on the points that you are trying to solve with the drip campaign. 

Identify Your Audience

You don’t want to send your drip campaign to everyone on your subscriber list. After identifying the audience segment your list is based on the segments you want to include. 

Segmenting your email list allows you to create targeted, personalized emails that deliver higher rates than non-personalized emails.

Draft  Your email

Try to keep your email short and crips. Whenever possible, try to add stories and videos. Try to keep your email personal. As personal emails tend to have a higher open rate when compared to non-personalized emails. 

Start Your email drip Campaign

Once your emails are created, you’re ready to start your campaign. By aligning the automated campaigns in the email marketing software.

Time

Schedule your drip campaigns when your subscribers are highly active. Search for the best time that suits you. Researchers claim that emails that are sent on workdays have high chances of opening.

Evaluate and Adjust

This is the last step to evaluate the result, and measure the metrics like open rate. Click rate and other metrics. Prepare the report and measure your results with the goals that you have set.

Measure Drip Email Campaign Success

If you want to know how your drip campaign is doing, you need to track the following metrics to make sure that your drip campaign is successful:

• Open rate
• Click-through rate
• Unsubscribe rate
• Complaint rate
• Conversion rate
• Bounce rate
• Forward/share rate
• Campaign ROI
• List growth rate

Conclusion

Hope you find the above information helpful and this will help you in starting your email marketing. We suggest you start your email marketing with zicorn.com for the best offers and best features at a very competitive price.